Artwork can be emailed to sales@mcleanpromotions.com.au (file no bigger than 5MB) or supplied on CD or DVD.

Preferred artwork formats :

· Encapsulated PostScript (.EPS) files
· Adobe Illustrator (.AI) files
· Four colour process (.JPEG or .TIFF) files (hard copy colour proof must be sent via mail)

All artwork and text must be converted to outlines or curves before sending to us and be accompanied by the required PMS colour for printing (see below for more information re PMS colours).

PLEASE DO NOT SUPPLY a fax, photocopy, business card or word document as artwork. We will not be able to use them.

If you are unable to provide artwork in the format required, we can redraw your artwork at a charge of $60.00 per hour.

BRANDING PROCESSES

Pad Printing
Utilises a custom made pad to print up to 7 spot colours (PMS colour matched) on hard products such as pens, clocks, calculators, golf balls, etc. Soft products such as stress balls can be printed in one colour only.
Some multi colour logos may be difficult to print on some products, due to registration problems. If this is the case we will offer a more suitable alternative.

Screen Printing
Used on clothing, bags, etc. Spot colour (PMS colour matched) or 4 colour process printing.

Plastisol Transfer
Used when a logo has fine detail and needs to be printed on textured materials.

Decal Printing
Used on coffee mugs and glassware. A spot colour or 4 colour process decal is pre-printed and then adhered to the product with heat.

Offset Printing
1-4 colour process printing on paper based products, such as brochures, calendars, etc.

Laser Engraving
Fine engraving of logos into metal products for a permanent brand. Some aluminium and plastic products can also be engraved.

Embroidery
Logo or message is sewn directly onto the product, eg. Cap, polo shirt, etc. Cost is based upon number of stitches within the logo.

Hot Foil Stamping
Hot foil is stamped into the material and leaves a permanent shiny foil branding on leather or non-leather folders, bags, etc.

Blind Embossing
Logo is heat pressed into the material to leave a more subtle branding on leather or non-leather folders, bags, etc.

GENERAL ARTWORK INFORMATION

PMS COLOURS
PMS = Pantone Matching System. Universally recognized colour guide used for defining spot colours within a corporate brand logo. Company should supply PMS colour with their logo.

CMYK
CMYK = Cyan, Magenta, Yellow & Black. 4 colour process printing system used to print full colour images and used for offset printing.

4 COLOUR PROCESS
Offset printing using colours made up of percentages of CMYK dots. 4 colour process printing can be used on mouse mats, pens, etc.

FONTS
The style of the character or text.

EPS FILE
EPS = Encapsulated PostScript File. The preferred format for most logo print applications. EPS files are vector based files which can be colour separated. All fonts must be converted to outlines or curves.

JPEG FILE
JPEG = Joint Photographic Expert Group. A rastor based file which is usually low resolution and cannot be colour separated. This format cannot be used for any print applications, other than embroidery and offset printing.

TIFF FILE
TIFF = Tagged Image File Format. A rastor based file which is usually low resolution and cannot be colour separated, same as JPEG. Some b&w TIFF files can be used for one colour printing or laser engraving if the file is high resolution (at least 300dpi).

VECTOR FILE
EPS, AI, CDR files, etc. A file created in Illustrator, Corel Draw or similar type design program. File can be colour separated and manipulated as required.
Preferred format for most logo print applications.

RASTOR FILE
JPEG or TIFF files. A halftone or photographic image imported into the computer via a scanner or digital camera, which is made up of pixels, and therefore usually low resolution.
This format cannot be used for any print applications, other than embroidery and offset printing.

PDF
PDF = Portable Doc Format. Ideal file format for sending newsletters, flyers or similar via email. These files generally cannot be used as artwork, unless the file was converted to PDF from Illustrator or Corel Draw.